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Life or Death: The First 4 Seconds of Your Business (Design)

Life or Death: The First 4 Seconds of Your Business (Design)

Did you know that anytime you see a random person, it only takes 4 seconds to decide whether or not you like them. Isn’t that just too strange? It works both ways. So, you only have 4 seconds to leave a good impression on someone. Unfair, you say? Well, life isn’t fair.

Unfortunately (or fortunately) the same goes for your business. Your company’s first point of contact with the customer sets the tone for the future business with them (or the lack of it). The first poster they see, the first business card they get from you, the first review, the first online ad they see. Anything. And it could make or break the relationship with that potential customer. Yes, human mind is that ruthless. In 4 seconds it decides whether it likes or hates the company.

And, mostly, what’s the first thing they see? You probably guessed it right. The design. The visual aspects of your company. Including, but not limited to, the logo, the colors, the whitespace in your cards / ads / letterheads / whatever. They don’t even know they are judging you and within 4 short seconds, boom! They have formed an opinion.

No wonder companies like Apple, McDonald’s, Coke, etc., continuously spend some crazy amounts on their package designs, TV ads, Print Ads, etc. They keep pushing making their designs better with every single ad. They make it awesome.

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So, why take the risk?

In this age of cut-throat competition, it’s surprising that too many people ignore the importance of a great design. They think of design as a cost rather than thinking of it as an investment. That’s a BIG mistake.

The key of a successful business lies in the heart of its brand, its aesthetics, its design. Design is the foundation on which you build everything else. That’s why visionaries like Steve Jobs, Elon Musk, Mark Zuckerberg emphasize a lot on the aesthetics of their products and the user experience. Let me ask you a simple question. Here’s a picture of two different gas station consoles. Which one would you be comfortable sharing your card information with?

gas-station

I guess it’s the right one. Why? Because the left one is too shabby and untrustworthy, while the right one is clean, inviting, and very trustworthy. So, here are a few reasons why it is important for your business to have a great design implementation, right from your business cards and website to your print advertisements. That’s just one of the many reasons Square Dust always delivers a hell of an amazing design each time it’s approached by a client.

In the next blog post, we’ll talk about why design is one of the make-or-break things for any damn business!

Let us know your thoughts in the comments section.